IDA dental websites are designed to let dentists easily create marketing campaigns that focus on the specific types of patients that fit their clinical skills.
(PRWEB) December 28, 2012
Internet dental marketing can accomplish multiple goals when it's done right. For example, the new dental websites (New Patient Portals) from Internet Dental Alliance, Inc. (IDA) help brand dental practices, generate new leads and educate patients.
In fact, consumer education has become an important element for online marketing. For the first time in history, the internet makes it easy for consumers to research goods and services before making their decision to purchase. This means prospective dental patients are comparing services that practices offer, learning about doctor's credentials, researching popular brands like Invisalign® braces, and reading articles about the treatments they need.
That's a lot of content to publish. But dental websites that don't address those elements of new patient education run the risk of falling short of consumer expectations.
That's why IDA created its New Patient Marketing Machine™ program to automatically cover all of those areas. From their online control panels, dentists can choose from dozens of web page templates that educate patient prospects about the doctor's dental practice – such as Meet Our Team, Doctor's Philosophy, Smile Gallery and more dental practice marketing topics.
"We include lots of options because we want to make it easy for you to customize your Portals to fit your individual practice," explains Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing expert with more than 25 years of experience. "IDA dental websites are designed to let dentists easily create marketing campaigns that focus on the specific types of patients that fit their clinical skills."
IDA also maintains an online library of pre-written articles on the top 25 topics that dental patients research online. Dentists can access them 24/7 and add them to their Portals as-is for quick publishing, edit them for more personalization, or use their keywords and titles as inspiration for writing their own unique content to attract new patients.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire's proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites dental practice management advice and a variety of other valuable internet marketing resources.