(PRWEB) January 29, 2013
What’s the difference between a dental website and a New Patient Portal? From a dental marketing perspective, according to Internet Dental Alliance, Inc. (IDA), it’s the difference between having just one online tool vs. having access to a whole set of web-based tools that are customized to attract the ideal patients for each dental practice. That's why IDA designed its new dental practice marketing packages around Portals that are easy for dentists to set up, customize and maintain to generate new patient leads 24/7.
IDA' New Patient Marketing Machine™ Portals are designed to simplify and automate the lead generation process. The goal is to create a steady source of the specific kinds of new patients that are the best fit for doctors' clinical skills. Dentists can launch one or more Portal for their practice and manage everything from a single online control panel.
Dentists choose the focus for each Portal from more than 25 high-demand consumer dental care areas, based on keyword data from Google. Portals are automatically search engine optimized to attract new patients based on the doctor's selection, and using IDA's proprietary SEO technology.
Dentists can also control their Portals' design and layout, and its web page content, including articles, images and videos. They have the option to use ready-made content from IDA's online libraries, or add their own. For a quick set up, doctors can use IDA content for the launch, and then upload their own later to further customize their Portals.
“There's no doubt that what IDA offers is much richer than a conventional website," explained dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc.. "Yes, IDA Portals are websites -- but they’re much more powerful. Thanks to our unique content publishing system, the Portals can be instantly customized and optimized to create a steady source of highly-targeted dental patient leads.”
IDA recommends using multiple Portals when planning a dental marketing strategy. Each Portal should target a single dental treatment category, such as cosmetic dentistry, dental implants, braces, etc. By focusing on the specific types of patients that fit best with their dental practice, doctors can optimize the value of new patients and provide better care so that everyone benefits.
About Internet Dental Alliance, Inc.
IDA is the largest provider of dental directories, websites for dentists and customizable online dental marketing tools in North America. IDA's powerful content publishing technology automates dental SEO and web page creation so dentists can launch new online campaigns in less than 10 minutes. Internet Dental Alliance provides dental practices with dental marketing services such as dental website design, mobile websites for dentists and other dental management resources.