Internet Dental Alliance is a dental patient acquisition company. IDA exists to help dentists grow their dental practices, and our automated online tools give doctors control over how much they want to ramp up their internet dental marketing.
San Francisco, CA (PRWEB) September 28, 2010
Internet Dental Alliance, Inc. a major provider of dental websites and internet marketing services for dentists, has announced that Bill Keller has joined the dental marketing company as its President. Keller, former co-owner of dental lab group Keller Laboratories, plans to expand IDA's dental marketing offerings to allow dentists unparalleled control over their new patient marketing on the internet.
Jim Du Molin, IDA's founder, will continue his role as Chairman of the Board and Director of Technology. "Bill has a real history as an industry transformer," said Du Molin. "He revolutionized dental labs; now, he's going to do the same thing for dental websites. Between IDA's new website technology and Bill's business savvy, the face of internet dental marketing is about to catch up to the twenty-first century."
When Bill Keller sold Keller Dental Labs to National Dentex, Keller Labs became the corporation's flagship dental laboratory. Keller played a key role in transforming dental labs from a cottage industry to one of sophisticated, automated technical manufacturing. "There was a perception that lab techs should be skilled craftsmen practicing an art," says Keller. "But a machined part is far more accurate, and combining human technical expertise with automation becomes the key to the future." Keller brought medical device manufacturing principles into the dental lab.
Under Keller's guidance, Keller Labs achieved a level of productivity unmatched in the dental industry. "It's about a different, more efficient way of doing business," says Keller. "Internet Dental Alliance is a dental patient acquisition company. IDA exists to help dentists grow their dental practices, and our automated online tools give doctors control over how much they want to ramp up their internet dental marketing."
Internet Dental Alliance generated over a quarter of a million dental appointment requests for its client doctors last year. Each appointment request is automatically tracked for doctor review and ROI analysis. Internet Dental Alliance is a registered trademark of Internet Dental Alliance, Inc.
# # #