97% of consumers search online for local businesses
New Albany, IN (PRWEB) November 08, 2011
“I’m sure things have changed since most dentists graduated. Running a practice today does not look like it did twenty, ten or even just five years ago. Technology has changed the face of everything in a modern dental office from equipment to phone systems to even your dental marketing. So the question is, have you evolved to keep up?”
That was the question posed to a group of dentists at a recent conference hosted by SmartBox Web Marketing CEO and founder, Colin Receveur. “There was a time when the Yellow Pages was the method of choice for letting potential new patients find you. A person who moved into the area or someone looking for a particular procedure went to the Yellow Pages and frequently chose a dentist by the size of their ad. But did you know, because so few people use phone books any more, that there is a growing movement to actually eliminate the big yellow books?”
What’s the alternative? Where have the patients looking for a dentist? “They are looking for dentists in the same place they are looking for movies, clothes and a place to eat out at. They are looking on the web. 97% of consumers search online for local businesses” says Receveur.
The New Yellow Pages details how to build a vibrant marketing campaign that brings in the patients and cases dentists want by targeting specific niches within their dental practices. “This is not a vague book about marketing where the reader has to cut and paste pieces together to make it apply to their world,” said Colin. "This is a book written specifically for dentists about dental practice marketing in not only the digital age, but the new dental economy we're operating in."
“Without a good website that is highly ranked in the search results by Google and others, you're letting your competitors steal your patients. If you want patients to find and choose your practice, you must have a 'big Yellowpages ad' on the internet" said Colin.
“In today’s world of instant gratification and instant knowledge – what the internet is all about – a highly ranked website describing the dentists’ specialties and qualifications will bring in new patients.”
The New Yellow Pages, by Colin Receveur, sets out to pull back the curtains on dental practice marketing and show all. While supplies last it is offered for free to dentists on Receveur’s company website.
Colin Receveur is a nationally recognized speaker, author, and internet marketing expert. Colin has been pioneering the way dentists market themselves online since founding SmartBox Web Marketing over a decade ago.