97% of patients browse the internet first before making a decision as to which dental practice to go to.
New Albany, IN (PRWEB) November 17, 2011
SmartBox Web Marketing founder and CEO Colin Receveur announced the undertaking of a new research study targeted at dentists. The study looks to quantify local patient use of the internet compared to a dental practices' ranking in various geographic markets. Commonly accepted statistics show that between 92% and 97% of patients browse the internet first before making a decision as to which practice will service their needs.
SmartBox Web Marketing will determine where dentists experience the greatest benefit by having a web presence. By mapping internet traffic and phone calls generated from various advertisements and listings across the internet as it relates to dentists and dental specialists, SmartBox will determine what areas and niches in dentistry will benefit the most from having a strong web presence.
“Dentists of all types and specialties can participate in the study as long as they meet a few simple criteria,” said Receveur. “They must be a brick and mortar dental practice, not a dental supply warehouse or of that nature. They also must have had a dental website promoting their practice for at least one year. The latter restriction is to ensure that they have had time to build a track record in the local searches and to make sure that Google & Bing crawlers have discovered their websites.”
There is no obligation required to participate in the study.
As part of the study, SmartBox will provide the dentists with an analysis of their local community with the numbers of people who conduct internet searches, particularly for their own specialty or general practice. A significant factor in the number of calls originating from this will be the practice's ranking in the search results. Commonly accepted statistics show that the top #1 ranking gets roughly 50% of the traffic for that page, #2 ranking gets 25%, and #3 around 10%, with the balance of the results sharing the remaining 15%.
“We've been collecting data from around 155 of our current clients,” said Colin, “but ideally we'd like to sample 200 practices. Once we hit this mark we’ll close the study. When the study is complete, which will take about 3 months, we’ll email all of the participants a final report that will show them how they can boost their dental website's performance to find qualified new patients in their local market.”
Any dentist, regardless of their location, that has had a website for at least a year is encouraged to participate. “In fact,” says Receveur, “they should sign up quickly because this study will be capped at 200 offices.”
Interested doctors can visit http://www.SmartBoxWebMarketing.com/seo-study.htm and fill out a very short questionnaire. The form asks for simple geographic information, the type of practice they operate and a contact email so that findings and the final report can be emailed to them. There is no obligation required to participate in the study.