With the information in IDA's Dental Marketing Intelligence Report™ I can predict what dental consumers want – and which kinds of potential new patients are going to set appointments for dental treatment.
(PRWEB) March 19, 2012
The Dental Marketing Intelligence Report™ from Internet Dental Alliance, Inc. (IDA) is now available to help dentists plan strategic lead generation campaigns to grow their practices. The Report analyzes Google keyword search data from dental consumers in more than 10 dental markets. It identifies changes in consumer demand, search volume for the most popular dental treatment keywords, cost to acquire new patients and market profitability. Armed with this information, dentists can make informed decisions about which kinds of new patients are the most profitable to target with their lead generation campaigns.
Dental consumers routinely search the internet for information to help them make purchasing decisions. At the beginning of the buying cycle, people look for general information to learn about the product or service they're considering. For example, they'll begin with a keyword phrase such as "braces for adults". As they learn more about their available options, the keywords become more specific, such as "invisible braces". When they've narrowed their choices and made the decision to buy, the searches include brand names -- such as "Invisalign® braces".
"With the information in IDA's Dental Marketing Intelligence Report I can predict what dental consumers want – and which kinds of potential new patients are going to set appointments for dental treatment!”,” said dental management consultant Jim Du Molin, founder of Internet Dental Alliance, Inc.
IDA's Dental Marketing Intelligence Report™ identifies and analyzes the top 15 of these search terms in each of 10 dental markets. By value-weighting the cost to advertise on Google using each of these keywords (cost per click), the report derives the cost to acquire new patients in each of the top 10 markets. By comparing these results with consumer demand in each of 10 dental markets, the Report gives a clear picture of which markets are becoming more profitable and which are standing still. Dentists who want to grow their practices can then decide which services to offer for the highest return on investment (ROI).
About Internet Dental Alliance, Inc.
IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America's largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.