IDA's Web Portals make it just as easy to create a dental website that provides the basic information, as to scale up to a dental practice marketing powerhouse that attracts high value patients.
(PRWEB) April 01, 2012
The new dental marketing Web Portals offered by Internet Dental Alliance, Inc. (IDA) as part of their New Patient Marketing Machine™ cover all of the basics that dentists need in order to have an online presence that's so necessary these days. Then the Portals reach far beyond the basics to provide options for customized lead generation campaigns to attract high value patients that can make the difference between a dental practice that's just getting by, and a practice that's attracting profitable cases.
In the early days of the internet, professionals who used dental websites to promote their offline brick-and-mortar offices used just a simple one-page 'business card' website. These sites usually contained the doctor's name, office address and perhaps a photo of the doctor and the front of the office building.
Today, websites are powerful marketing tools, thanks to sophisticated online search engines, a focus on local search terms, the increased use of mobile devices by shoppers looking for local services, and the decreased use of the Yellow Pages by those same shoppers. Newspaper readership is down; internet search using keywords and social media is increasing.
However, the same basic information needs to be displayed on a dental marketing website in order for shoppers to be able to convert into appointment setters and new patients. They still need to know where the practice is located, directions on how to get there, its hours of operation, emergency contact information, and photos of the doctor and team to help them feel comfortable enough to make the appointment.
"IDA's Web Portals make it just as easy to create a dental website that provides the basic information, as to scale up to a dental practice marketing powerhouse that attracts high value patients," says dental management consultant Jim Du Molin, founder of Internet Dental Alliance, Inc. "IDA's New Patient Marketing Machine™, based on our unique LeadFire technology, lets dentists set up doctor profiles, team photos, hours of operation and other basic data that prospective patients need. But in less than 10 minutes, it can also generate hundreds of pages of customized geo-targeted and market-targeted informative articles that generate high value leads that build your dental practice."
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire's proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites, online newsletters and other dental practice management advice and internet marketing resources.