IDA's New Patient Marketing Machine™ lead generation can precision-target new dental patients.
(PRWEB) April 03, 2012
IDA's new dental marketing websites, also known as Web Portals, reach beyond what's available with standard websites or blogs.
The Portals have been planned by a dental management expert with more than 25 years experience. They're just one of the online elements of IDA's New Patient Marketing Machine™ -- a complete turnkey lead generation system that can be fully customized for individual practices. It covers everything from market intelligence that helps determine which high-value leads to target, to front desk team training that converts the leads into patients. The Portals can be customized based on the options that best represent dentists' practices.
For example, dentists can include a section in their IDA Portals that explains their financial terms and policies. A generic website builder may not consider 'financial terms' to be an important topic for a dental website that's built to promote family dentistry, root canals, teeth cleaning and other dental services.
But dental marketing experts know that patients are always concerned with how to pay for treatment, so it's an important topic for a lead generation website to cover. Because IDA's Portals are planned by a dental management insider – Jim Du Molin -- they provide a pre-written financial arrangement statement that can be used as-is. Dentists also have the option to edit it, or write their own statement from scratch.
"IDA's New Patient Marketing Machine™ lead generation can precision-target new dental patients," says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental practice marketing guru. "For example, by strategically displaying their financial terms and the methods of payment they accept, dentists can have more control over their cash flow by targeting the kinds of patients they want to see."
IDA's dental marketing Web Portals can also be easily optimized to attract new patients in specific markets like cosmetic dentistry, dental implants, sedation dentistry, etc.
"With the market intelligence reports available with IDA's New Patient Marketing Machine™, Web Portals can be quickly set up to respond to economic and treatment trends," adds Du Molin. "That means dentists can switch their marketing campaigns away from services that are decreasing in demand, and toward services that attract higher- value patients."
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.