Using the content in the “Services & Benefits” area of the Control Panel is just one of the ways dentists can optimize and customize their Web Portals within minutes.
(PRWEB) April 04, 2012
IDA's new dental marketing Web Portals can be easily customized to feature information about the kinds of services and benefits a practice offers. Rather than having to hire writers or find the time to do the writing themselves, doctors can select content from the library of options in the Portals' Control Panel – all written by dental industry experts. This means that a new IDA Web Portal can be launched within minutes rather than having to wait weeks for a web designer and copywriter to complete it.
For IDA's Web Portals, visual design, images and photos are important website components to relate to prospective patients and make them feel at home. But the written content also plays an important role in dental website design. It connects web pages with the search engines that new patients use to ask questions. Well-written web copy is at the heart of every successful lead generation campaign – it answers prospects' questions and helps them take the next action of setting up an appointment to see the dentist.
"Using the content in the “Services & Benefits” area of the Control Panel is just one of the ways dentists can optimize and customize their Web Portals within minutes," says Jim Du Molin, dental practice marketing expert and founder of Internet Dental Alliance, Inc. "By offering more details about what your practice offers, you can target the specific types of patients that you want to work with."
Doctors have complete control over the content they want their IDA dental marketing websites to display. To get their Portals up and running quickly, they can use the pre-written service descriptions. Then if they choose to schedule more time to refine the content, they can go back and edit, or even write their own.
"IDA's unique LeadFire technology is what lets dentists set up customized dental websites so quickly. They get the best of both worlds – fast, quality lead generation Portals that attract new patients day and night," adds Du Molin.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.