Seeing which sources bring in the most new patients will help dentists make quantitatively smart decisions about their marketing budgets.
(PRWEB) April 06, 2012
The New Patient Marketing Machine™ online Control Panel by Internet Dental Alliance, Inc. (IDA) makes it easy for dentists to track their dental marketing dental marketing campaigns.
Traditional advertising in the Yellow Pages or the local newspaper reaches a broad audience -- a high percentage of which aren't looking for dental services. But IDA Portals (dental websites) are optimized for specific keywords in order to attract highly targeted visitors. These visitors can be easily tracked by asking a few simple questions.
When a prospective patient visits an IDA Web Portal page and fills out the form to set an appointment or request information, one of the required fields is "How did you hear about us?" A drop down menu appears, and they must select from the options. The dentist sets up these options in the Control Panel using defaults that IDA supplies, or by writing his own.
"It’s important for dentists to track referral sources because it lets them know what’s working and what’s not," said Jim Du Molin, dental management consultant and founder of Internet Dental Alliance, Inc. "Seeing which sources bring in the most new patients will help dentists make quantitatively smart decisions about their marketing budgets."
IDA makes it easy for doctors to set up one or more lead generating Web Portals that target the keywords their prospective patients use when searching online for a dentist. For example, market segments can include family dentistry, TMJ treatment, teeth whitening, braces for adults, sleep apnea, dental implants or a number of other services. Each practice can develop its own dental marketing 'referral sources' capture system, based on its overall marketing strategy.
"Online lead generation is now a necessity for doctors who want to grow their dental practices," added Du Molin. “IDA's New Patient Marketing Machine™ goes above and beyond conventional websites. The Control Panel lets doctors manage multiple marketing resources from one simple interface!”
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.