Do you know which patient types are the most valuable to you? Implants, cosmetics, braces, sedation, general family? I'll walk you through as part of this program.
(PRWEB) April 11, 2012
The new two-part dental marketing video from The wealthy Dentist is titled "Maximize Your Dental Marketing and Target High-Value Patients". It shows dentists how to calculate which types of patients to target with their marketing budgets, and which types of marketing systems are best to use. The two-part video program can be viewed anytime via laptop, iPad or any device with an internet connection.
Many dentists mistakenly think that in order to increase revenues from their practice, they need to get more patients. That's partially true. But the mistake is in thinking that any kind of marketing to get any kind of patients, regardless of the kinds of treatment they want, will create the same income results. The truth is that some types of patients are more profitable than others – they're called high-value patients.
" One size does NOT fit all when it comes to marketing," says Jim Du Molin, founder of Internet Dental Alliance and a dental management expert. “Do you know the value of a new patient at your practice? Do you know which patient types are the most valuable to you? Implants, cosmetics, braces, sedation, general family? I'll walk you through as part of this program.”
The "Maximize Your Dental Marketing and Target High-Value Patients" program is based on Jim Du Molin's 25 years of experience as a dental practice marketing consultant. The program includes two video trainings on strategy that walk dentists through step-by-step. The bonus online software – with short video tutorial -- lets dentist easily calculate the value of a new patient in the practice, plus short training video on how to use the software.
"Instead of asking how many new patients you really need each month, the real question should be: How many patients can you do a full diagnosis and full case presentation on?" adds Du Molin. "It's an ethical issue among other things. But the bottom line is you don't need any more patients than you can do a full diagnosis and full case presentation on comfortably -- without rushing."
Since 1985, Jim Du Molin -- Editor in Chief of TheWealthyDentist.com -- has been giving no-hype dental marketing and practice management advice. He helps dentists manage their practices more effectively to attract more new patients. The Wealthy Dentist can provide these dental continuing education courses to you for convenient viewing at home or in your office at a low cost, thanks to online technology.
Visit http://thewealthydentist.com/dental-marketing/maximize-your-dental-marketing.htm for details about "Maximize Your Dental Marketing and Target High-Value Patients" and to get the two-part training.