Geo-targeting is crucial today in dental practice marketing. Many of our members have two, three or more websites, each targeting a specific geographic market and type of dentistry....
(PRWEB) April 16, 2012
The new dental marketing Portals from Internet Dental Alliance, Inc. (IDA) can be configured to target up to 5 geographic markets for multiple practice locations within minutes. IDA's unique LeadFire technology is designed to quickly create the geo-targeted content, and IDA's Control Panel is designed to manage as many locations as needed from one singe interface.
This powerful combination means that dentists can launch a local marketing campaign from their laptop any time they want – 24 hours a day, 7 days a week -- and start generating leads in minutes. There's no need to wait for the new Yellow Pages directory to come out, or for the local newspaper to be published.
More and more prospective dental patients use mobile devices such as iPhones, Smart phones, iPads and tablet PCs to find information about local dentists. That means websites are more important than ever as a dentist marketing tool. It also meant dental practices need to optimize those websites using the local keywords that best reflect their geographical markets. IDA designed its Web Portals to be easy for busy doctors to set up and manage, and easy to optimize for geo-targeting leads.
"Geo-targeting is crucial today in dental practice marketing. Many of our members have two, three or more websites, each targeting a specific geographic market and type of dentistry, such as Peoria Sedation Dentistry or Las Vegas Cosmetic Dentist," says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing guru. "As a result, many see an increase of 5 or 10 new patients every month – even up to 15 or 20!"
IDA dental websites geo-target practice locations by address, state and ZIP code. The location of the primary practice is also the Portal's Primary Geographic Market. Up to four more geographic areas can be listed on the site. They can be adjacent neighborhoods or districts, nearby towns, suburbs or subdivisions where prospective patients live. These all represent local keywords that help the Portal show up in the search engines.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.