3 Reasons Dental Marketing Websites Need Good Content And How IDA's New Web Portals Deliver It

Share Article

With so much competition online, dental marketing websites need good content to be effective at generating leads. New Web Portals from Internet Dental Alliance provide easy solutions.

Dental Marketing Content
IDA's LeadFire technology lets you optimize web pages for local search terms and specific dental markets within minutes, so you can start getting new patient leads right away.

These days it's not enough for a practice just to have a dental marketing website. With competition from millions of websites online, lead generation websites need good content in order to be effective. But what exactly is good content for a dental website? Internet Dental Alliance, Inc. (IDA) demonstrates the answer with its new Web Portals.

First, it means well-written articles that are planned around topics that prospective patients are searching for online. Second, the articles need to be written in a way that inspires visitors to set appointments. Third, the content needs to be readily available to publish. This last item may sound obvious until dentists try to find competent writers, or realize they're too busy to write the articles themselves.

"We've made it super-easy to add customized, keyword-optimized articles to your Web Portals,” says Internet Dental Alliance founder Jim Du Molin, a dental management and marketing consultant with more than 25 years of experience. "IDA's LeadFire technology lets you optimize web pages for local search terms and specific dental markets within minutes, so you can start getting new patient leads right away."

Doctors need content for dental websites as soon as possible in order to launch a lead generation campaign. Waiting until there's enough for dentists to pen enough of their own articles can mean costly delays in gathering online leads. So can waiting for outsourcers to deliver articles – not to mention the time it can take to find a writer who is competent in creating effective dental marketing content.

With IDA's Web Portals, dentists have more than 300 stock articles to choose from, all written under DU Molin's direction, and on topics proven to be of interest to prospective dental patients. Dentists can view articles by topic area and select the ones they want to include on their Web Portals. They also have the option to edit the pre-written articles or write their own and add them to their websites. IDA's LeadFire system automatically optimizes each page for the dental market and local keywords doctors choose to attract the ideal new patients for their practices.

About Internet Dental Alliance, Inc.

IDA is North America's largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Julie Frey