IDA's Web Portals can precision-target new dental patients based on the types doctors want to attract.
(PRWEB) April 28, 2012
New dental marketing websites from Internet Dental Alliance, Inc. (IDA), also known as Web Portals, have been planned by Jim Du Molin, a dental marketing expert with more than 25 years of experience. Why is this important? Because effective online lead generation requires more than just a website – it requires in-depth market knowledge to create the kind of content that will attract prospective dental patients and engage them to set appointments. IDA's Portals provide that kind of content and allow doctors to create effective online lead generation campaigns in minutes, customized for their individual practices.
The LeadFire technology behind the Web Portals allows doctors to easily combine their treatment services and local market knowledge with IDA's online dental marketing knowledge. They can quickly launch market-targeted campaigns that attract their ideal patients, instead of generic campaigns that result in leads that can't pay, don't intend to start treatment any time soon or who want a service that the doctors don't provide.
"IDA's Web Portals can precision-target new dental patients based on the types doctors want to attract," says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental practice marketing guru. "For example, by strategically optimizing their websites with keywords that high-value patients use whey they search, dentists can have more control over their cash flow by targeting the kinds of patients they want to see."
For example, dentists can easily optimize their dental websites to attract new patients in specific markets like cosmetic dentistry, adult braces, dental implants, sedation dentistry, etc. Dentists can also use more than one website to maximize lead generation. Each Web Portal can then be customized based on the market keywords that best represent the dental practices.
In addition to market-specific keywords, IDA Portals offer doctors several options to display different kinds of content that will appeal to patients in their specific markets. For example the "Smile Gallery" can promote a cosmetic dentist or orthodontist. The "Family Album" can enhance a family dentistry website. The "How To Choose a Dentist" area can attract prospective patients on every dental website, especially when the content is edited with specific treatment services in mind.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.