Need New Dental Marketing Ideas? IDA's New Features Increase Website Lead Conversions

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For dentists who need fresh dental marketing ideas, the new Web Portals from IDA give dentists six more ways to promote their practices and increase conversions.

Dental Marketing Ideas
IDA's exclusive dental website design lets doctors completely customize their Portals to attract the types of patients that are the best fit with the services they offer.

A new dental marketing feature lets dentists display up to six rotating promotions on their Internet Dental Alliance, Inc. (IDA) Web Portals. Each Portal has the option to display two “Promo Boxes” that can be set up strategically to attract new patients and increase lead conversions. Dentists can choose ready-made background images and pre-written web copy from IDA's extensive online library or they can upload their own promotional content.

IDA's suggests that dentists use the Promo Boxes strategically in their online lead generation campaigns. Each of the two Boxes is set up to appear on different pages of the Portal. To maximize their effectiveness, IDA recommends setting up one Box on a page that's optimized for the website’s Primary Dental Market, and setting up the other Promo Box on a page that's optimized for more general dental services.

"The “Promo Boxes” area is just one of the many ways you can customize your Web Portals within minutes to your individual dental practice," says Jim Du Molin, dental practice marketing expert and founder of Internet Dental Alliance, Inc. "IDA's exclusive dental website design lets doctors completely customize their Portals to attract the types of patients that are the best fit with the services they offer."

The Promo boxes are designed to increase dental marketing lead conversions. The offers in each Box will rotate every 10 seconds, and dentists have the option to add a clickable button that will take patients to a “Current Specials” page on the website. Once there, patients will see headings for all of the practice's special offers.

Each offer on the Current Specials page features a contact form for the patient to fill out in order to receive more information. Each of these requests is then automatically sent to the dental practice office based on the doctor's notification preferences. The patient can print out the full details of the offer and gets an email reminder of their information request.

About Internet Dental Alliance, Inc.

IDA is North America's largest provider of dental directories, websites for dentists and other dental marketing ideas. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.

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Julie Frey
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