Strategic Dental Marketing: IDA's New Websites Increase Trust to Convert Leads

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New dental marketing websites from Internet Dental Alliance offer features that increase prospective patient trust to convert website visits into appointments.

Dental Websites Testimonials
IDA's Portals make it super-easy to add the features your dental practice needs to attract dental leads and convert them into dental appointments.

One of the tenets of dental marketing is that patients do business with dentists that they "know, like and trust". The new dental websites, or Web Portals, from Internet Dental Alliance, Inc. (IDA) feature an optional “Testimonials” page where dentists can display photos and statements from satisfied patients. IDA's online Control Panel makes it easy to add, delete, edit or rearrange testimonials at any time.

Before the internet, the "know, like and trust" process was often accomplished with in person meetings and through referrals from friends. With online marketing, the website does the job of the fact to face meeting, and testimonials are often stand-ins for direct referrals from friends and family.

Testimonials – even from strangers – contribute a surprising amount of weight to the "know, like and trust" factor in online dental marketing. When prospective patients read a testimonial from someone they relate to – especially someone who has received the same kind of dental treatment they're considering -- the good will and trust factors transfer, and the prospect feels comfortable making an appointment.

"IDA's Portals make it super-easy to add the features your dental practice needs to attract dental leads and convert them into dental appointments,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dentist marketing guru. "The Testimonials page is perfect for letting prospective patients know the kinds of experience they'll have when they choose you as their dentist."

Dentists can set up the optional Testimonials page set up on the practice's Web Portal within a few minutes. IDA recommends using only the patient's first name or initials, and including a photo with the patient smiling to convey positive feelings and show off the dentist's work. IDA also emphasizes that the doctor must obtain patients' written consent in order to include their statements and photos. To make this as easy as possible, IDA provides a downloadable consent form.

"Testimonials are a powerful way to attract new patients," adds Du Molin. "Plus, your testimonials are automatically tagged with HTML code that improves your search engine positioning!"

About Internet Dental Alliance, Inc.

IDA is North America's largest provider of dental websites, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental advertising resources.

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Julie Frey
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