Features that boost conversions -- like the “Family Album” page -- are included in all of IDA's Portals and are super-simple to set up.
(PRWEB) May 09, 2012
New dental marketing websites from Internet Dental Alliance, Inc. (IDA) offer several options for dentists to connect with prospective patients online in ways that encourage them to set appointments. For example, IDA's New Patient Portals feature an optional “Family Album” page where dentists can display photos that give site visitors a closer look at the people behind the dental team uniforms.
Effective dental websites face at least two challenges when it comes to generating leads. First, as with any marketing website, there is the issue of conversions. It's not enough just to draw traffic to the site. The site and content must be skillfully designed so that visitors willingly take action by calling the dental office or filling out the online appointment form. Second, a dental website must go even further by establishing additional trust that the staff and treatments will be pleasant and pain-free. Visual features such as the “Family Album” page can convey warmth and evoke trust in ways that words just can't.
"Features that boost conversions -- like the “Family Album” page -- are included in all of IDA's Portals and are super-simple to set up,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing expert. "“The Portals provide dentists with everything they need to maximize online lead generation for their practices and get more patients.”
On the “Family Album” page, dentists can showcase more details about themselves, their team, their family, their pets, their hobbies, and their favorite charities – whatever they want. The page can be set up on the practice's Web Portal within a few minutes by uploading the desired photos in the online Control Panel. IDA cautions that the doctor must obtain written consent from any friends or patients included in the photos. IDA provides a downloadable consent form to make the consent process easy.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental advertising advice and resources.