With today’s video cameras and smart phones, it’s about as easy as it can be for a dentist to capture, produce and post these testimonials to their website.
(PRWEB) May 10, 2012
Dental marketing in 2012 is moving word-of-mouth onto the Internet. “The Dental Video Revolution” series from the Internet Dental Alliance (IDA) aims to educate dentists on the power of web video dental marketing and how to integrate these new technologies into an overall marketing campaign.
Dentists have learned that patient testimonials are particularly effective in promoting a dental practice. Written statements from satisfied patients have been commonly used in both traditional and internet dental marketing materials for years. Now video testimonials can attract more new patients as a part of a dental website.
Jim Du Molin, founder of IDA and a dental consulting expert, created these videos to demystify video marketing. “With today’s video cameras and smart phones, it’s about as easy as it can be for a dentist to capture, produce and post these testimonials to their website,” he explains.
Du Molin’s latest video was released today and is available online at http://www.InternetDentalAlliance.com now. In this lesson, he offers simple rules and techniques for getting the very best patient testimonials.
“The first rule is to keep it simple,” advises Du Molin. “You're not trying to produce a Hollywood TV celebrity testimonial or a late-night cable infomercial. Most of your of your testimonials can be filmed at your dental chair. The chair light will give you all the light you need. When you know what to do, it could hardly be easier.”
Testimonials are more than just a dental practice marketing tool. Online video testimonials have become the 21st century version of “word-of-mouth,” the traditional dental marketing standby. Dentists should learn to not be embarrassed or shy about asking for a patient testimonial.
In fact, thanks to Smart Phones and social media sites such as YouTube and Facebook, most patients born after the Baby Boomer generation (from 1977 forward) are used to appearing in digital media. They grew up with digital devices. And many older patients are now used to being seen on video when visiting with their grandchildren via web cams. So dentists have a handy frame of reference to use when making their testimonial requests.
The Dental Video Revolution series will continue with additional videos on how doctors can record their own personal videos to introduce themselves, their practice and their services to web visitors. The series will address camera and lighting setup, background choices and even how to dress for success.
About Internet Dental Alliance, Inc.
IDA is the largest provider of dental directories, websites for dentists and email patient newsletters in North America, and provides dental practices with online dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.