In addition to optimizing for your dental market and location, publishing dental practice news can help you make a personal connection with new patients and increase your credibility – two crucial factors when marketing online .
(PRWEB) May 12, 2012
Showing up in Google's search results is the one of the top dental marketing goals for dentists' websites. The new Portals from Internet Dental Alliance, Inc. (IDA) are full of features that help doctors accomplish that. Since Google's first page favors sites with fresh and relevant content – and that's where new patient prospects are looking -- one of the easiest ways doctors can help their dental websites appear on top is to use IDA's “Practice News” feature on a regular basis.
The “Practice News” area of the IDA Control Panel lets doctors add custom content to their Web Portals with just a few clicks. The new content then appears to site visitors – and Google's search bots -- on the “News & Articles” page of the dental website.
"There are lots of benefits that come from customizing IDA's Portals to your dental practice," said Jim Du Molin, dental marketing expert and founder of Internet Dental Alliance, Inc. "In addition to optimizing for your dental market and location, publishing dental practice news can help you make a personal connection with new patients and increase your credibility – two crucial factors when marketing online ."
The “Practice News” area functions similar to a blog. Adding a new post requires a title, date, author's name – so publishing guest posts is possible, too – and the body of the content. If time constraints make it difficult to write unique posts every time, dip into IDA's library of hundreds of pre-written articles and quickly edit one. Uploading a relevant image is also recommended.
For doctors who already maintain an external blog, IDA offers the “Doctor’s Blog” page, accessible from the "Blog Display Link" area of the Control Panel. Doctors can add the RSS feed from their blog, and the “Doctor’s Blog” page on their Portal will automatically update whenever new posts are added to the external blog.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental advertising advice and resources.