Automated Lead Generation: IDA's New Dental Marketing Websites Do Much More Than Collect Names

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New dental marketing websites from Internet Dental Alliance automate lead generation beyond email lists to get new patients into the dental office.

Dental Marketing Lead Tracking
Experience has shown that dentists can get more new patients – the exact kind of patients they want, no less! – by setting up multiple lead capture opportunities. IDA makes it easy to do just that.

Online dental marketing success can't be measured simply by counting website visitors. At the very least, an effective dental website has to generate leads, usually in the form of an email list. The new Web Portals from Internet Dental Alliance, Inc. (IDA) do all that – and much more. IDA's Portals have built-in systems that generate on-site conversions and tracking. They minimize leads falling through the cracks -- and maximize new patients sitting in the dental chairs...all on autopilot.

IDA's New Patient Portals are just one part of its comprehensive and automated New Patient Marketing Machine™. It integrates dental websites, social media, find-a-dentist listings, dental directory marketing, and more into a lead generation system that dentists can track from a single online Control Panel.

“We’ve spent years pouring everything we know into developing the New Patient Marketing Machine™ -- it’s a powerful, dynamic, and instantly customizable dental marketing plan," says dental management expert Jim Du Molin, founder of Internet Dental Alliance, Inc. "Experience has shown that dentists can get more new patients – the exact kind of patients they want, no less! – by setting up multiple lead capture opportunities. IDA makes it easy to do just that.”

Leads are generated from multiple locations, including the dental practice's main Portal, using a variety of media including email, fax or SMS/text. Dentists also have the option to set up and display a toll-free appointment request phone number on each of their Portals. This allows dentists to track geographical and other data from prospective patients -- phone number, date and time of call, city, state and Zip code.

The IDA Control Panel provides dentists with in-depth lead tracking data. The "Reports" section let dentists review all leads generated from all sources, and download reports in their choice of graph formats to easily evaluate marketing campaign success. Dentists can even listen to call recordings to evaluate the effectiveness of their how their front desk team – another way to maximize lead conversion.

About Internet Dental Alliance, Inc.

IDA is North America's largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.

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Julie Frey
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