SEO Strategy: IDA's New Dental Marketing Websites Stay On Top Of The Game

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IDA's new dental marketing websites come complete with built-in SEO and a strategy that keeps them ahead of the game.

Dental Marketing Websites
The best online dental marketing strategy for dentists is to set up multiple targeted websites to get the exact kinds of patients they want – and IDA makes it easy to do that!

Effective search engine optimization (SEO) strategy is crucial for dental marketing websites. But keeping up with it is a challenge because Google – the behemoth of internet search engines – keeps changing the rules of the game. Internet Dental Alliance, Inc. (IDA), however, is well-prepared to stay on top of the changes. Its new Web Portals – part of its New Patient Marketing Machine™ – are supported by a team of full-time SEO professionals. That means IDA members' dental websites will continue to generate leads, and dentists can focus on treating their patients – instead of trying to figure out Google's next move.

IDA's New Patient Marketing Machine™ manages both on-site and off-site SEO for its members. IDA's unique LeadFire technology handles on-site SEO, and can generate hundreds of pages of articles within minutes – all optimized with keywords that high-value patients are searching for online. This helps practices attract new patients looking for the specific treatments and services their practices offer, such as orthodontist, cosmetic dentist, sedation dentist, etc.

“Dentists often ask me to describe the difference between a Web Portal and a website,” says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. “What IDA offers is so much richer than a conventional website. These portals are websites, sure, but they’re so much more! They’re powerful, dynamic, and instantly customizable.”

One of the ways IDA provides off-site SEO for its member Portals is through its network of Dental Directories. Doctors and their practices are automatically listed based on the keywords associated with their Portals. Geographic keywords such as Zip codes, city names, etc. attract new patients searching online for a dentist near them. Dental market keywords generate leads based on searches for specific treatments and services, such as implant dentist, oral surgeon, dental financing, etc.

“Good search engine results positioning (SERP) is the holy grail of dental marketing. But that takes constant education and vigilance,” says Du Molin. “We take care of all that. The best online dental marketing strategy for dentists is to set up multiple targeted websites to get the exact kinds of patients they want – and IDA makes it easy to do that!"

About Internet Dental Alliance, Inc.

IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America's largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.

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Julie Frey
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