Dental Marketing Strategy: IDA's New Websites Feature Multiple Lead Generation Options

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IDA's new websites are designed with a built-in dental marketing strategy that features lots of lead generation options for dentists to choose from.

Dental Marketing Geotargeting
IDA's New Patient Marketing Machine™ is designed so that dentists have full control over which lead generation tools they use.

Online lead generation is only as effective as the dental marketing strategy behind it. Internet Dental Alliance, Inc. (IDA) equips its new Portals with lots of options dentists can choose from to attract new patients. And the Portals are just the start. Dentists actually get IDA's New Patient Marketing Machine™ – a complete online marketing system with integrated, turnkey components.

IDA's New Patient Portals – or dental websites – feature several optional lead generation pages. They can be tracked for later analysis and campaign management. And they encourage prospective patients to submit their name, email address and phone number to the practice. For example, there is an offer page for a Free Smile Analysis; a form that lets them set an appointment; a page that lets them email a referral to friends and family. Doctors can also choose to display a trackable toll-free phone number on their site for patients who prefer to call instead of email.

“Lead tracking is the single best way to monitor the effectiveness of your dental marketing efforts,” explains dental marketing expert Jim Du Molin, founder of Internet Dental Alliance. “No question about it. It lets you compare your different dental websites side-by-side. It lets you see which cities are producing the most new patients for your practice.”

IDA's dental marketing plans also include listings on its network of market-targeted Dental Directories. These websites are built to attract high-value patient prospects that are searching online for dentists in their local area. The sites are search engine optimized to generate leads for keywords such as orthodontist, cosmetic dentist, implant dentist, etc.

"IDA's New Patient Marketing Machine™ is designed so that dentists have full control over which lead generation tools they use," adds Du Molin. "And they're all designed to be set up within minute so that doctors can spend their time helping patients."

About Internet Dental Alliance, Inc.

IDA provides dental management advice and customized resources to dental practices, including online dental marketing services such as website design, find-a-dentist websites and dentist web sites which are search engine optimized based on dental market (dental SEO). Internet Dental Alliance is North America's largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customized for each dental office.

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Julie Frey
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