(PRWEB) June 09, 2012
Dentists can increase profits using a new dental marketing strategy from Internet Dental Alliance, Inc. (IDA). The New Patient Marketing Machine™ puts doctors in control of choosing which specific markets they want to target with their dental websites, and which kinds of cases they want to increase in their practice.
With this new marketing plan, member dentists get listings in IDA's nationwide network of market-targeted Dental Directories in addition to their own dental practice Web Portals. And everything is automatically search engine optimized for the exact type of new patients the dentists select – for example, sleep apnea patients.
A survey conducted by TheWealthyDentist.com revealed that less than twenty five percent of dentists provide treatment for sleep apnea patients – even though they're qualified to treat those symptoms.
One reason may be that providing the treatments requires both expertise and continuing dental education. Another reason may be that most physicians don't make referrals because they don’t have a good understanding of the treatments in mandibular repositioning appliances or orthognathic options that dentists can offer. But it's also likely that up until now dentists have not found an effective and efficient dental advertising method for this service.
“Many patients don’t realize that their dentist may be able to help them sleep more soundly,” said Jim Du Molin, dental management consulting expert and founder of Internet Dental Alliance, Inc. "You can use your dental website to educate patients and other medical professionals about other health problems your dental skills can solve – and increase the number of patients you see each month in the process!"
The New Patient Marketing Machine™ uses search engine optimization (SEO) to reach specific markets online. In the example of a practice that wants more sleep apnea cases, the doctor would have a listing on IDA's Directory at 1stSleepApnea.com. The site is full of articles written on topics such as sleep disorders, snoring, CPAP masks, etc. that attract patient prospects who want to find local dentists who offer treatments. Site visitors fill out online forms and are referred to a dentist in their area.
In addition the practice would have its own IDA Web Portal optimized for similar keywords. The doctor just needs to select sleep apnea as the primary focus in the Control Panel, and IDA's LeadFire technology automatically sets up the Web Portal with more than 100 market-targeted lead generation pages in less than 10 minutes.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.