(PRWEB) June 24, 2012
Video dental marketing is no longer a novelty – it’s a necessity for dentists who want to stay at the forefront of online lead generation. That's why Internet Dental Alliance, Inc. (IDA) has created its new online Dental Video Library. Member dentists can integrate ready made dental marketing videos into their IDA Portals, as well as upload videos they make on their own.
IDA makes a point of staying on top of internet marketing trends – to see which are fads and which are here to stay. Videos are definitely here to stay. And they need to be included in every online dental marketing strategy for practices that treat patients age 30 and under because internet video is part of their every day world.
Dental marketing videos can be live-on-camera tours of the practice, introductions to doctors and the dental team, demonstrations of dental processes, patient testimonials, etc.
"One of the most exciting new technologies for dental marketing is video sharing,” explains Jim Du Molin, a former dental consultant and founder of IDA. “I’ve even made a free video series to tell dentists all they need to know to make the most of online video marketing for their practices!”
IDA's series of free dental marketing video lessons provide a broad overview of how dentists can make their own videos and integrate them into their dentist websites to improve their lead generation campaigns. The series shows dentists how to add video testimonials to their websites, how to easily set up a mini video studio, how to script videos, and how to integrate video content with an overall dental website marketing program.
Once dentists have made their own videos, they can be uploaded into their Web Portal's Control Panel. Dentists can integrate them into their websites along with the videos that IDA provides in the online library.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.