(PRWEB) June 24, 2012
Dentists who are new to online dental marketing can breathe a sigh of relief. Internet Dental Alliance, Inc. (IDA) has new marketing plans that let dentists get their websites set up in less than 10 minutes, and easily plug into a network of other online tools that add more focus and power to their campaigns – like professionally made dental videos. IDA does the research, design and programming; doctors choose the market focus, colors and content to promote their practices – with just a few clicks of a mouse.
Doctors can begin reaping benefits from IDA's New Patient Marketing Machine™ -- and its new Dental Video Revolution™ -- by starting with one New Patient Portal. It's a turnkey dentist website that's automatically search engine optimized for their practice location as well as for the primary service focus they choose.
From their online Control Panel, doctors can easily customize it in an endless variety of ways to suit their individual practices -- change website skins, link to their social networking accounts, add their own articles and videos, or ready-made articles and videos from IDA's online content library.
"I know that some of you are still a little nervous about making your own videos. So we created a library of professionally produced videos you can use for free," says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. "The most important thing to remember about your web marketing is the consistency of your message. Each of your websites or marketing Portals should be targeted at a single specific dental market."
For many dentists just starting out with dental marketing websites, their primary focus is general dentistry or family dentistry. Using general dentistry as an example, the home page video would mention general dentistry so that web visitors immediately know they're in the right place. A meet-the-doctor video would touch on the dentist's background, family, community involvement and mention general dentistry education to reinforce the market focus and services people can expect.
As soon as dentists become familiar with their Control Panel, their Portal and a few of the many extras IDA provides, they're usually ready for the next step of adding Portals for specific treatments their practice offers, such as Invisalign® braces, teeth whitening, gum disease treatments, etc. It's just a matter of arranging with IDA to add another Portal to their online Control Panel – everything can be easily managed from the same online location.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists, email patient newsletters and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire's proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental web design, find-a-dentist websites, online newsletters and other dental practice management advice and internet marketing resources.