New IDA Dental Marketing Plans Focus Websites On Clinical Skills

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IDA's New Patient Marketing Machine lets dentists focus their dental marketing websites on the clinical skills that attract specific kinds of high-value new patients.

Targeted Dentist Websites
Targeting your dental marketing is the best way to reach new patients.

New dental marketing plans from Internet Dental Alliance, Inc. (IDA) include Web Portals, or dental websites that generate leads for a primary market based on the practice's clinical skills. Doctors can choose to work with one, five or ten Portals, depending on the types of patients they want to attract and the number of services they want to feature.

For example, a dentist new to online marketing may want to start with one dental website. From IDA's online Control Panel, the doctor then selects the site's focus from more than 20 markets, such as general dentistry, cosmetic dentistry, dental implants, braces, sleep apnea, orthodontics, root canal treatment, etc. The Portal is then automatically search engine optimized to attract new patients from within that particular dental market.

IDA dental marketing easily scales up when dentists want to target more markets, simply by adding more Portals. Dentists with more online experience who know at the outset that they want to generate leads for multiple patient types can choose New Patient Marketing Machine™ packages that provide five or ten Portals.

“Targeting your dental marketing is the best way to reach new patients,” counsels Jim Du Molin, founder of the Internet Dental Alliance and a dental consulting expert. “It’s not just about how you can attract more new dental patients. It’s about getting the very best new patients… the ones your dental practice really wants.”

Each IDA dental website has the option to list up to three secondary dental markets. Although each website is search-engine optimized only for the primary market, listing additional markets lets current and prospective patients know about the other services the practice offers.

In addition to campaigns for general practitioners, IDA offers targeted campaigns for board-certified specialists such as endodontist, oral surgeon, orthodontist, etc. Larger practices with multiple doctors will get maximum online exposure for the treatments they provide with IDA's multi-site packages.

About Internet Dental Alliance, Inc.

IDA is North America's largest provider of websites for dentists and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management advice and resources.

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Julie Frey
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