...we can use the Dental Marketing Intelligence Report to predict whether patients are going to feel confident and secure enough to get dental treatment – and also which kinds of services they'll want when they show up at your door!
(PRWEB) July 07, 2012
The New Patient Marketing Machine™ from Internet Dental Alliance, Inc. (IDA) now includes a powerful dental marketing strategy tool for Professional and Premium level members: Quarterly Dental Marketing Intelligence Reports. Each report analyzes consumer trends using Google search data covering more than 10 top dental markets. They are designed to provide dentists with current information they can use to prioritize their dental practice marketing based on patient demand and lead acquisition cost. For a quick overview, a video summary comes with each report.
The reports empower dentists to maximize the lead generation capabilities of their IDA Portals, or dental marketing websites. Since IDA's LeadFire technology lets dentists publish strategically search engine optimized web pages within minutes, they can use the information in the reports to take advantage of current trends, and launch or refocus online marketing campaigns with just a few clicks.
"IDA monitors both general economic trends and dental market trends,” explains Jim Du Molin, dental management consultant and founder of Internet Dental Alliance, Inc. "That way we can use the Dental Marketing Intelligence Report to predict whether patients are going to feel confident and secure enough to get dental treatment – and also which kinds of services they'll want when they show up at your door!”
"For example, we analyzed cosmetic dentistry in a previous Dental Marketing Intelligence Report. Five of the top 15 search phrases in that market included 'veneers'," added Jim Du Molin. "In addition to that, a brand name for veneers was the fourth most-searched term in the cosmetic dentistry market. So during that time period, dentists who wanted more new patients would have been smart to focus their dental web site pages on patients looking for veneers rather than crowns or bridges."
The IDA New Patient Marketing Machine™ offers three levels of packages for members with varying experience levels. The Starter package includes one Portal, the basic video library, listings in IDA's online dental directory network, dynamic search engine optimization, lead and call tracking, basic social networking links, and a basic mobile marketing landing page.
The Professional level offers five Portals, and the Premium level offers ten Portals. Both the Professional and Premium levels include significant upgrades to the Starter package's basic features, as well as the Quarterly Dental Marketing Intelligence Reports and bonus marketing strategy tutorials designed to increase dental practice profits.
About Internet Dental Alliance, Inc.
IDA publishes the Dental Marketing Intelligence Report™, and is the largest provider of dental directories and websites for dentists in North America. In 2012, it completed its unique Lead Fire lead generation system, which automates dental SEO and content marketing. LeadFire technology allows doctors to begin generating new patient leads within minutes of set up. It uses organic geo-targeted local search which is customized and optimized for each dental office. The Internet Dental Alliance provides dental practices with online dental marketing services such as dental website design and other dental management advice and resources.