(PRWEB) July 10, 2012
Using video content for dental marketing is a good strategy in order to get found in the search results pages (SERPs). In an article by web marketing resource Search Engine Journal, Google favored sites with a lot of video content during one of its recent algorithm updates. That's why Internet Dental Alliance, Inc. (IDA) offers its online Dental Video Library. Dentists can add pre-made dental marketing videos to their IDA Portals -- or upload their own – with just a few mouse clicks.
Busy dentists don't have time to stay up to date on the never-ending algorithm changes that Google makes. So IDA's New Patient Marketing Machine™ provides all of the necessary tools – like a library of basic informational videos that come with its Starter, Pro and Premium-level packages. They can be quickly added to the practice's dental website, and used to educate patients about services the practice offers -- like teeth whitening, TMJ treatment, gum disease treatment, implant dentistry, adult braces, etc.
There is also a set of videos designed to welcome new visitors, meet the dental team and introduce the topic of dental financing.
"These videos are designed for your primary web marketing pages," says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental practice marketing guru. “At a minimum these videos will help you set your web marketing apart from your competition. This means that if you want to put quality video on your dental website the only finger you have to lift is the one you use to point and click your mouse."
For dentists who are comfortable making their own videos, IDA recommends making a welcome video that features the dental team. Patient testimonials are another effective promotional tool, and a good way to add ongoing fresh video content to the dental practice website. These can be easily done at the front desk, with simple equipment such as a smart phone or inexpensive camera.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of websites for dentists and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management advice.