Geo-targeting is a necessity today in dental practice marketing. Many of our members have multiple websites, each targeting a specific geographic market and type of dentistry, such as Peoria Implant Dentistry or Springfield Family Dentist.
(PRWEB) July 12, 2012
The new dental office marketing websites from Internet Dental Alliance, Inc. (IDA) can geo-target up to four locations in addition to the main dental practice office. That means the dental practice web site has much more online exposure than a website that's only optimized for one geographical location -- potential patients living in nearby cities, neighborhoods or counties will find the site when they search online for treatment. And IDA's Web Portals, or dental marketing websites, can be set up and ready to generate leads in less than 10 minutes.
Since smart phones, iPads and other mobile devices with built-in tracking devices are quickly replacing the Yellow Pages in many parts of the country, Google is keeping pace with the search activity by automatically displaying results based on geo-locators. So when a prospective patient searches for a cosmetic dentist using her iPhone, Google automatically displays results based on the geographical co-ordinates of the phone's location. The more cities or Zip codes that a dental website is optimized for, the greater the chances of it being found by a local consumer searching the internet for a dentist.
"Geo-targeting is a necessity today in dental practice marketing. Many of our members have multiple websites, each targeting a specific geographic market and type of dentistry, such as Peoria Implant Dentistry or Springfield Family Dentist," says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing expert. "As a result, many see an increase of 5 or 10 new patients every month – even up to 15 or 20!"
IDA's LeadFire technology automatically geo-targets six marketing pages of each Portal, based on the address, state and ZIP code of the dental practice. Dentists can list up to four more geographic areas on the site – nearby cities, towns or subdivisions for suburban areas; adjacent neighborhoods or districts in urban areas; neighboring counties in rural areas.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of dental directories and websites for dentists. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design and other dental management advice and resources.