(PRWEB) July 15, 2012
When developing a dental marketing strategy, Internet Dental Alliance, Inc. (IDA) knows that its important to integrate clinical skills with the demographics that impact the practice location. That's why IDA's New Patient Marketing Machine™ lets doctors choose their primary target markets from a list of 20 dental focus areas, including dental insurance.
Results from recent surveys by dental marketing resource TheWealthyDentist.com (TWD) showed that most dentists did not like dealing with insurance companies, or having them dictate fees or treatments. In fact, in one survey 70 percent of dentists who responded thought the system was "broken". However, in a different survey, only 11 percent of dentists had actually dropped dental insurance plans completely.
Regardless of personal opinions about the state of dental coverage, three facts are clear: insurance brings in new patients in most geographical markets; it can help new dentists with high overhead build their practices faster; and in some parts of the country, participating in insurance plans is an economic necessity.
"If you choose to take insurance to keep chairs filled, IDA's Portals can be customized to help you with that, as well as to attract the kinds of new patients that will increase your bottom line," says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing strategist. "By carefully choosing the content on your dental websites you can have more control over your cash flow."
The Web Portals, or websites, that are at the center of IDA's New Patient Marketing Machine™ let doctors choose a primary focus and up to three secondary treatment areas. For a practice that accepts dental insurance, a good strategy to maximize profitability would be to target high-value services based on clinical skills with the primary Portal. For the secondary targets, choose dental insurance along with other high-value services such as cosmetic dentistry, root canals, dental implants, etc. That way, web pages are optimized to attract a steady stream of the best possible mix of new patients every month.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of dental directories and websites for dentists. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing services such as website design and other dental management resources.