Most dentists are warm and caring professionals, but are not necessarily comfortable in the sales role of asking patients for referrals. That's why we developed our 4-Phase Internal Dental Marketing & Communications Program.
(PRWEB) August 05, 2012
One of the leading dental marketing blogs -- TheWealthyDentist.com (TWD) -- reports in recent surveys that dentists who were polled say internal marketing is one of their top two most effective strategies for finding new patients, with internet marketing filling the other slot. That's why the New Patient Marketing Machine™ from Internet Dental Alliance, Inc. (IDA) includes the four-phase "Internal Dental Marketing & Communications" video tutorial as a bonus for its Professional and Premium level subscribers. The TWD program includes two video tutorials, plus scripts, letters and other turnkey marketing materials designed to help doctors add 10 or more new patients to their dental practices each month.
Internal dental marketing is also known as word-of-mouth or referral marketing. It's been a reliable patient acquisition strategy for many dentists since long before the internet became popular. However, not all dentists are effective at using it. Some dentists feel reluctant to ask patients for referrals. And not all patients have family and friends that are good fits for the practice. The TWD internal marketing program addresses these issues with videos, scripts and dozens of sample letters doctors and their teams can use to retain their professional integrity while attracting their ideal patients.
“Most dentists are warm and caring professionals, but are not necessarily comfortable in the sales role of asking patients for referrals. That's why we developed our 4-Phase Internal Dental Marketing & Communications Program,” says Jim Du Molin, founder of Internet Dental Alliance, and a dental marketing expert with more than 25 years of dental management experience. “It’s designed to add up to 10 additional new patients a month to your practice… and many doctors do much better than that!”
The TWD program includes the strategy and materials needed to create and maintain an internal marketing system that generates high quality referrals – from setting up a quarterly communications system, to strategic use of Token Offers, to effective Completion of Treatment letters. It even includes an ROI calculator that doctors can use to evaluate their system and fine-tune it for ongoing success.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of dental directories and websites for dentists. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design and other dental management advice and resources.