(PRWEB) August 06, 2012
The dental marketing strategy underlying each website, or Web Portal, from Internet Dental Alliance, Inc. (IDA) is market-focused lead generation. Instead of using a website that tries to be everything to everybody, each IDA dental website focuses on a single high-value service that the dentists want to provide, based on clinical skills and the kinds of patients they want to see in their practice – for example, dentures patients.
While many dental practices provide more than one kind service – especially when they have more than one doctor or location – effective online lead generation calls for dental websites with strategic search engine optimization (SEO) using market-targeted keywords. IDA's New Patient Marketing Machine™ system uses turnkey Web Portals that are targeted at specific dental markets. They're designed to make it easy for dentists to set up lead generation campaigns to suit the goals of their practice.
"IDA New Patient Portals are designed accomplish two things – attract the kinds of prospects that will make your practice thrive, and convert them into patients in your chair," says dental marketing expert Jim Du Molin, founder of Internet Dental Alliance, Inc. "When you optimize multiple Web Portals using the right keywords to attract the high-value patients you want, your dental websites can generate a steady stream of targeted leads every month!"
In the IDA dentures lead generation website example above, the web pages contain articles that answer questions typically asked by consumers looking for services in that market. Doctors can populate their sites with pre-written articles from IDA's extensive online library, on such topics as commonly asked questions about false teeth, what's involved in daily denture care, and the difference between full and partial dentures, etc.
Dentists who are new to online marketing can start with just one Portal. However, IDA recommends using multiple Portals to attract more targeted leads. This IDA strategy lets each practice generate leads for each clinical skill and target market they identify, and each Portal is cross-linked to the others for maximum results.
About Internet Dental Alliance, Inc.
IDA is the largest North American provider of websites for dentists and dental directories. Known for its cutting-edge approach to dental marketing, it completed development of its advanced LeadFire technology in 2012. LeadFire's proprietary content generation technology makes it possible for doctors to generate new patient leads within minutes of set up, and uses organic geo-targeted local search, customized and optimized for each dental practice . Internet Dental Alliance provides dental website design, find-a-dentist websites and other dental practice management advice and internet marketing resources.