IDA makes a point of staying on top of internet marketing trends to see which are fads, and which are here to stay -- videos are definitely here to stay!
(PRWEB) August 06, 2012
With more and more web visitors wanting to watch video online, the new dental marketing plans from Internet Dental Alliance, Inc. (IDA) make it easy for dentists to give potential patients more of what they want. IDA's New Patient Marketing Machine™ packages give dentist's access to its online Dental Video Library, where they can choose basic or premium videos to upload to their New Patient Portals (dental websites). Dentists can also upload their own videos to their Portals, but the availability of pre-produced videos from IDA's library means they won't have to wait to produce their own in order to have lead-generating video content on their sites.
IDA's New Patient Control Panel is designed so that doctors can easily access the IDA videos, create their own personal online video library, and display videos on their Portals using simple point and click technology. The process is simple and flexible so that doctors can update their dental marketing Portals with fresh content on a regular basis. This helps their Portals' web pages maintain good placement results, and also helps attract more new patients by keeping Portals updated with news about the latest dental trends.
“One of the most exciting new technologies for dental marketing is video sharing, and we make sure our member dentists have the most effective tools,” explains Jim Du Molin, a former dental consultant and founder of Internet Dental Alliance, Inc. "IDA makes a point of staying on top of internet marketing trends to see which are fads, and which are here to stay -- videos are definitely here to stay!"
IDA recommends a dental marketing strategy that will continue to include more video. For example, a home page video can introduce the doctors and dental team to quickly build rapport with site visitors. A “What We Offer” video should feature the primary clinical service the website is promoting – like cosmetic dentistry, teeth whitening, dental implants, braces, etc. – in order to maximize targeted lead generation.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of websites for dentists and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management advice and resources.