Recent Dental Marketing Surveys: TWD Reports On Invisalign® Braces Profitability

Share Article announces results from two recent dental marketing surveys that report on the profitability for dental practices of Invisalign® braces.

Orthodontics Dental Marketing
This research shows that doctors can have more control over their time and income when they fill their practices with high-value patients that fit their clinical skills.

Dental marketing blog (TWD) reported in a recent survey that the average cost to consumers during the past year for Invisalign® braces has decreased slightly when received from orthodontists, and increased slightly when received from general dentists, who blame the increase on higher lab fees for the Invisalign® trays.

According to TWD, average costs for general dentist patients rose about 4% from $4,622 in 2011 to $4,823 in 2012. Average costs for orthodontist patients fell about 22% from $6,945 in 2011 to $ 5,411 in 2012. Patients on the East Coast (New York and Florida) paid about twice as much as patients in the West (Colorado and California).

Although lower costs in the West are the likely cause for the average decrease seen by orthodontists, the decrease raises the question of whether or not Invisalign® invisible braces are still profitable.

Earlier this year, TWD reported on research findings presented at this year's American Association for Dental Research annual meeting. They concluded that Invisalign® is more profitable than conventional braces -- even though materials cost more, patients need fewer and shorter visits for Invisalign® treatments. Orthodontists who qualify for the appliance maker's volume discount for lab fees fare even better.

"These research findings present an opportunity for dentists and orthodontists to increase their practice profits," observed Jim Du Molin, TWD Editor in Chief and founder of Internet Dental Alliance, Inc. (IDA). "IDA's New Patient Marketing Machine™ is designed for exactly this kind of situation. Doctors can set up a targeted lead generation campaign within minutes to increase their Invisalign® cases, and fill their appointments with the exact kinds of patients they want."

As an example, an IDA New Patient Marketing Machine™ lead generation system optimized for Invisalign® would includes a listing in IDA's Dental Directory, and a website or Portal with web pages filled with pre-written content on topics designed to attract relevant services such as orthodontist, dental braces, adult braces, etc.

"This research shows that doctors can have more control over their time and income when they fill their practices with high-value patients that fit their clinical skills," says Jim Du Molin.


Jim Du Molin, Editor in Chief of, has been helping dentists improve their dental practice management, marketing and profits since 1985. He helps dentists improve their business skills and manage their practices more effectively. As founder of sister company Internet Dental Alliance, Inc. (IDA), Jim helps dentists attract more new patients that fit with their clinical skills to maximize cash flow. IDA is North America's largest provider of websites for dentists and online dental marketing plans. Its New Patient Marketing Machine™ packages include dental directory listings, and customizable dental websites.

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