Lead Tracking is Automatic with New IDA Dental Marketing Packages

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New dental marketing packages from Internet Dental Alliance feature automated lead tracking that helps dentists fine-tune online campaigns.

Dental Marketing Lead Tracking
IDA's automatic lead tracking lets you compare your different dental websites side-by-side so you can see exactly which cities and which dental services are producing the most new patients for your practice.

For dentists who want the best internet dental marketing ROI (return on investment), Internet Dental Alliance, Inc. (IDA) announces its New Patient Marketing Machine™ packages. They are rich with the features that doctors need in order to find new patients and carry out successful targeted lead generation campaigns, including built-in lead tracking.

IDA Portals, or dental websites, put doctors in control of their dental marketing strategy by providing them with automatic lead tracking for all of their dentist websites. From their IDA Control Panel, doctors can download tracking reports and raw data. They can review graphical analyses by location, dental market and lead type to evaluate campaigns, as well as see the names, email addresses, phone numbers, etc. of the new patient leads.

"Experience has shown that dentists can get more of the exact kind of patients they want by tracking, analyzing and adjusting their lead generation campaigns on a regular basis," says founder of Internet Dental Alliance and former dental marketing consultant, Jim Du Molin. “IDA's automatic lead tracking lets you compare your different dental websites side-by-side so you can see exactly which cities and which dental services are producing the most new patients for your practice.”

The charts in the Reports are based on comprehensive data, yet they're designed to be easy to scan so that doctors can get a quick overview of which dental marketing sources are bringing in the most new patients for each campaign. However, the raw tracking data can be exported to Microsoft Excel or Word, or as a CSV database file for further in-depth analysis.

Dentists can customize the data-gathering using filters to create the reports they need for their individual practices. Filtering by geographic market data such as city or Zip code will show which areas generate the most new patients. Filtering by dental service will show which types of patients are responding to the campaigns. Filtering by type will show which lead capture methods are the most successful -- phone inquiries, Portal or Facebook appointment requests, etc.

About Internet Dental Alliance, Inc.

IDA is North America's largest provider of websites for dentists and dental directories. As the industry leader, it provides dental practices with online dental marketing services such as dental practice websites, find-a-dentist websites, and other dental management resources. In 2012, it completed its advanced Lead Fire lead generation system, which automates content marketing, can be set up within minutes, is based on organic geo-targeted local search, and is customizable for each dental office.

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Julie Frey
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