Video clips are rapidly becoming part of the successful dentist's marketing toolbox. They personalize your dental website and increase the conversion rate of visitors to patients in your chair.
(PRWEB) September 06, 2012
Three new dental marketing packages from Internet Dental Alliance, Inc. (IDA) enable dentists to market their practices with the latest and most effective marketing tools -- online videos -- without having to spend extra time or money. The New Patient Marketing Machine™ programs include access to IDA's online Dental Video Libraries. Dentists can use them to stock their New Patient Portals (dental websites) with professionally produced clips that add authority to their websites and convert patient prospects into new patient appointments.
“It doesn't take a dental marketing genius to see that online videos are the next big thing,” says Jim Du Molin, a former dental consultant and founder of Internet Dental Alliance, Inc. “Video clips are rapidly becoming part of the successful dentist's marketing toolbox. They personalize your dental website and increase the conversion rate of visitors to patients in your chair.”
Access to the IDA Basic Video Library is a standard feature for all of the New Patient Marketing Machine™ packages. The Basic series includes a collection of professionally produced and ready-made videos that welcome site visitors, introduce them to the services the practice offers and discuss some of the most popular dentistry topics like “Wedding Day Perfect Smiles” and “Dental Mouth Guards for Sports.”
Access to IDA's Premium Video Library is by subscription only. These dental marketing videos explain complex services professionally and clearly, covering topics ranging from why dentistry is important in preventing gum disease, to dental implants and sedation dentistry, to Invisalign® braces. Starter level subscribers to the New Patient Marketing Machine™ get 3 months of Premium Video Library access with their program; Professional and Premium level subscribers enjoy 12 months of Premium Video access.
"The video medium extends a sense of authority that helps reassure prospective patients that they’ll be in good hands,” adds Du Molin. "All of this contributes to your ultimate video dental marketing goal of converting your online visitors into taking action to request an appointment.”
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of websites for dentists and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites, and other dental management advice.