With the growth of iPhones and other mobile devices that people now use to check out local information online, I'm predicting that it won't be long before websites take first place for all dental marketing activity – online or offline.
(PRWEB) October 21, 2012
A recent survey from dental marketing blog TheWealthyDentist.com (TWD) asked dentists which marketing methods they used and which were most successful. Topping the list for online marketing methods were dental websites. However, the overall winner was doctor-to-patient interaction.
In the analysis of the TWD survey, direct mail marketing came in second, but it was not indicated whether these campaigns were sent to a list of general households in the dental practice's geographical market, or to lists of people who were already patients. Placing third on the list was word-of-mouth, also known as referral marketing.
“Our dental practice website and patient referrals are still the best practice marketing methods,” said a Texas dentist (name withheld) who participated in the survey.
Dental websites placed first for online marketing methods, but placed fourth overall. Tied for last place were email marketing, social media marketing and radio adverting. The analysis reported zero responses for yellow pages advertising and for gaining new patients from involvement in community activities.
"There's no doubt that consumer behavior has shifted drastically in the past few years, thanks to mobile internet access," explains Jim Du Molin, dental marketing guru, Editor in Chief of The Wealthy Dentist, and founder of Internet Dental Alliance, Inc. "New patients now expect you to at least have a dental website they can visit to check your office hours and location. So why not take it a few steps further and give them information about the services you provide, your credentials -- and even a way to set up their appointment while they're on your site!
It is interesting to note that dental websites are relative newcomers to the dental marketing scene, and can be successfully used in conjunction with referral marketing. After consumers get a referral from asking their friends and family to recommend a dentist, their next step is to go online to visit the dental website to get more information.
"With the growth of iPhones and other mobile devices that people now use to check out local information online, I'm predicting that it won't be long before websites take first place for all dental marketing activity – online or offline," adds Du Molin.
Jim Du Molin, Editor in Chief of TheWealthyDentist.com, has been publishing dental marketing tips, and helping dentists improve their dental practice management, marketing and profits since 1985. He helps dentists improve their business skills and manage their practices more effectively. As founder of sister company Internet Dental Alliance, Inc. (IDA), Jim helps dentists attract more new patients that fit with their clinical skills to maximize cash flow. IDA is North America's largest provider of websites for dentists and online dental marketing plans. Its New Patient Marketing Machine™ packages include dental directory listings, and customizable dental websites with automatic Facebook page integration and interactive mobile applications.