Dental Marketing Strategies: IDA's New Websites Can Showcase The Dental Team To Attract New Patients

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Internet Dental Alliance announces new dental marketing websites that offer multiple options dentists can use to emphasize their practices' strengths and attract new patients.

Dental Websites Strategy: Meet Dental Team
IDA makes it super-easy to customize Portals with the exact features that will differentiate and elevate your dental practice in your market.

One of the goals of dental marketing is make the doctor's individual practice stand out from and above local competitors. New dental websites from Internet Dental Alliance, Inc. (IDA) offer a “Meet Our Team” page option that lets dentists feature the individual team members patients will meet when they choose to have treatments at that practice. The page is easy to set up, and dentists can select from three layout options – a single group photo above a description, or individual team member photos with descriptions to either the right or the left.

The uniqueness of each dental team is a good opportunity to differentiate a practice. Since the "know, like and trust" factor is so important in the decision making process of most prospective patients, the Meet Our Team feature is an easy and powerful way to convey those elements on a dental website.

Marketing studies have shown that images of smiling people on a website increase site visitor engagement. When dental website visitors see photos of people they feel they can relate to, the "know, like and trust" factors increase, and prospective patients are more likely to make an appointment online.

"IDA makes it super-easy to customize Portals with the exact features that will differentiate and elevate your dental practice in your market,” says Jim Du Molin, dentist marketing expert and founder of Internet Dental Alliance, Inc. "The Meet Our Team page is ideal for showing prospective patients the friendly team they'll be working with when they select your practice for treatment."

The Meet Our Team page is just one of a range of optional areas IDA dental marketing Portals offer to feature a practice's strong points. Other options include an Office Tour (for the practice that has recently moved or been remodeled, which uses state-of-the-art equipment); a Smile Gallery (before and after pictures can be excellent dental advertising for cosmetic dentistry or braces) and many more

About Internet Dental Alliance, Inc.

IDA is North America's largest provider of websites for dentists, email patient newsletters and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, online newsletters, find-a-dentist websites, and other dental management advice and resources.

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Julie Frey
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