Private Practice Summit Founder and Marketing Specialist Shares Updated Action List to Increase Visibility and Patient Creation

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Nitin Chhoda is one of the foremost authorities on building private practices. In an economy that’s less than perfect, Chhoda has introduced 15 essential actions practice owners must take to obtain new patients, increase visibility and improve their bottom lines in 2012. Each strategy can be utilized immediately to see results in a recessive economy.

Dental Marketing

Establish multiple streams of income and diversify services to appeal to a wider clientele. Clinics can provide more services to individuals and improve the overall health of the community, while managing time more effectively for greater revenues.

“This is practical information that practice owners can use right now,” said Chhoda. “Conducting business in the same old way doesn’t work anymore. It doesn’t make sense to hold on to outdated ways of doing things when a few simple changes in attitude and procedures can result in a more successful practice.”

Chhoda offered the following updated tips for success in a recessive economy:

  •     Communications – Improve or upgrade existing systems. Cutting edge technology systems such as Dental Newsletter and Clinical Contact can be customized to communicate with patients, obtain referrals and increase practice visibility.
  •     Billing – Errors in coding, data entry and insurance verification can cost a practice thousands each year, even in billing practices that appear normal.
  •     Facebook – Social media platforms are the new frontier in marketing that can generate dozens of new patients and leads.
  •     Google – It’s imperative for practices to rank highly in Google search results and practice owners that haven’t claimed their free Google local account are losing clients to the competition.
  •     Niche programs – Every successful dental marketing practice has at least one niche specific program. The traditional one-size fits all approach no longer works.
  •     Traditional models – Break from the patterns of the past and stand out with educational classes, CDs or DVDs, or conduct seminars. Don’t hesitate to try new and innovative methods of bringing visibility to the clinic.
  •     Groups – Making the practice a team effort increases efficiency, allowing practice owners to provide the best treatment to the greatest number of patients. Manage time wisely.
  •     New models – Establish multiple streams of income and diversify services to appeal to a wider clientele. Clinics can provide more services to individuals and improve the overall health of the community, while managing time more effectively for greater revenues.
  •     Recruiting – Set up a specific process for recruiting, interviewing and hiring staff. It’s essential for expanding any practice.
  •     New staff – Learn the exact methods for finding the best employees and the breakeven point for each.
  •     Exit strategies – At some point, practice owners will be faced with the decision to retire, sell the practice, or stay on in an advisory capacity. The event may be in the distant future, but planning now will make the transition easier when it does occur.
  •     Delegate – Low dollar value tasks can and should be delegated to members of a highly competent staff whenever possible, leaving clinic owners with the time to concentrate on high value tasks such as dentist marketing, business analysis and services only they can provide.

Chhoda’s success tips for 2012 can be utilized immediately and are specially designed for use in a recessive economy. Each of the steps is necessary, but they don’t all have to be implemented at the same time. Practice owners can work on one at a time to generate leads, attract new patients and increase visibility for a better bottom line.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.

ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.

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