There is no doubt that video is the format people pay attention to when they make decisions, setting emotional triggers into play that print or static text cannot achieve.
New Albany, IN (PRWEB) June 28, 2011
The latest development in web marketing—the use of videos—is the focus of The Dentists’ Strategy Guide to Video Marketing: How Really Smart Dentists Are Leveraging YouTube to Explode Their Profits Dominate the Web. Written by SmartBox Web Marketing founder and CEO Colin Receveur, it gives dentists key insights on how to use video marketing to reach their target audience and is the follow-up to Receveur’s special report, The Definitive Guide to Marketing for Dentists.
Receveur says, “Video is now a necessity rather than a luxury. Having a website simply isn’t enough anymore, not if you want to stand out among your competition.” And, the key to video web marketing is YouTube and its two billion daily video views as announced by the website in April.
When ZDNet exclaimed, “YouTube may be the fastest growing website ever!” in October 2006, YouTube had reached the 20 million users’ mark in just 16 months. Today, the site accounts for 40 percent of online video viewing sessions in the U.S., according to AOL’s Daily Finance. More importantly, YouTube, now owned by Google, says more videos are uploaded to its site in a 60-day period than the three over-the-air broadcast networks have created in 60 years.
YouTube’s reach is not just limited to its own site; millions of websites have a YouTube player embedded for easy accessibility. The growth of YouTube in just five years shows the appeal of videos and presents dentists with an opportunity to reach their target audience.
There is another advantage of using videos as part of a web marketing strategy—better web search rankings. In research conducted by the Forrester research group, web pages that had videos were 53 times (5300%) more likely to receive first-page organic rankings than text-only web pages.
SmartBox Web Marketing's own research shows the addition of video to websites increase website traffic by 5-10 times and attracts 200% more clients from website and web marketing. In addition, the research found that videos had other benefits as well.
- Adds a personable feel. Consumers report that video greatly influences their decisions when it comes to choosing a local business or service.
- Adds a sense of believability and confidence. Conversion rates (the point where consumers actually pick up the phone and call for an appointment) go up drastically as much as 90—230 % when video is used in marketing.
- Allows you to reach your target demographic. Professional men and women—those with the ability to pay for services—rely on videos to help them make quicker purchasing decisions simply because they are pressed for time.
Launching a professional video marketing campaign is a specialty of SmartBox Web Marketing. Its video marketing campaign services include scriptwriting, production, and distribution (syndication to directories and promotion of video through YouTube, Vimeo and others). More importantly, SmartBox Web Marketing’s professional, broadcast quality videos provide the keywords and phrases that put videos to the top of the search engines. All of these measures stimulate consumers “to take action and call your dental office,” Receveur says.
“There is no doubt that video is the format people pay attention to when they make decisions, setting emotional triggers into play that print or static text cannot achieve,” Receveur adds. “YouTube has exploded in the last three to four years and is the next logical step in the marketing evolution—newspaper, TV, website and now video. Videos allow advertisers to reach out and engage people by relaying sincerity and personality.
Dentists can purchase The Dentists’ Strategy Guide to Video Marketing: How Really Smart Dentists Are Leveraging YouTube to Explode Their Profits and Dominate the Web directly from SmartBox Web Marketing. The downloadable book is available for $49.97. If pre-ordered before July 4th, the book will be available for just $1. The free Definitive Guide to Marketing for Dentists is also available via the web site.