(PRWEB) June 02, 2012
Whether or not to accept insurance is a hot topic in dental practice circles. And the new dental marketing websites from Internet Dental Alliance, Inc. (IDA) can accommodate marketing plans on all sides of the debate. The New Patient Portals, as the sites are called, use IDA's proprietary LeadFire technology to let doctors choose exactly the kinds of patients they want, then build keyword optimized pages within minutes to start generating leads.
In separate articles published over the past six months, TheWealthyDentist.com (TWD) – a top resource for dental marketing tips and analysis – reported that patients with dental plans are more likely to stay active and accept treatment plans; and 55% of TWD survey respondents said more than half of their patients had dental insurance.
"Whether you practice in a dental market where fee-for-service is profitable or where you need to take insurance to keep chairs filled, IDA's Portals can be customized to attract the kinds of new patients that will increase your bottom line," says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing guru. "By strategically optimizing your dental websites with keywords that your high-value patients use whey they search online, you can have more control over your cash flow."
From their online Control Panels, dentists choose the topics for their Portals' web pages based on the keywords for the kinds of leads they want generate. For example, an implant dentist can target high-value keywords such as dental implant, dental implant cost, dental implants, and tooth implant. The same dentist who wants to add insurance patients to the mix could publish additional pages on dental insurance topics.
Since Portal pages can be easily added or removed, dentists can easily tailor their lead generation campaigns to fit the changing needs of their practices. However, it's important to remember that although it's easy to remove a page from the Portal, it should only be done in the light of long term strategy – getting it to rank well again in the search engine results pages may take some effort.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of dental directories, websites for dentists and email patient newsletters. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing dental marketing services such as dental website design, marketing newsletters, and other dental management advice and resources.