Camp + King Named Agency of Record for DentalPlans.com

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Re-Launch of Company’s Brand Expected to Debut in June

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“I am thrilled to be working with Roger and Jamie again,” Hudson said. “They’ve assembled an incredibly talented team and, during our previous work together, repeatedly demonstrated their ability to deliver breakthrough creative ideas.

DentalPlans.com, a leading marketer of dental savings plans, has selected Camp + King as its agency of record, entrusting the creative boutique with a re-launch of the company’s brand.

Camp + King will develop a new logo, identity and consumer advertising campaign – consisting of broadcast, digital, social, a website redesign and sales collateral – for the company, which enables consumers to simplify and save on their dental care. DentalPlans.com members pay an annual fee to save 10 percent to 60 percent at the dentist all year long. The new identity and campaign are expected to launch in June.

“Roger (Camp) and I couldn’t be happier to be partnering with Dentalplans.com,” said Jamie King, Founder and Partner of Camp + King. “They are a true challenger brand, poised to disrupt the category and help consumers simplify and save on their health care costs.”

The company’s selection of the agency reunites Camp and King for the third time with Carla Hudson, Dentalplans.com’s Chief Marketing Officer. All three previously worked together while Camp and King were at Riney and Hudson was at U.S. Cellular, and, more recently, when Hudson was at Capital One.

“I am thrilled to be working with Roger and Jamie again,” Hudson said. “They’ve assembled an incredibly talented team and, during our previous work together, repeatedly demonstrated their ability to deliver breakthrough creative ideas. Given this unique time, both for the health care category and our brand, the selection of Camp + King became the only logical choice.”

About Dentalplans.com
Dentalplans.com is a leading marketer and consumer advocate of dental savings plans, headquartered in Ft Lauderdale, Fla. Dentalplans.com is an online savings club that lets you shop and compare more than 30 different dental savings plans by ZIP code, dentist name or procedure. With access to more than 75 percent of the dentists across America, Dentalplans.com provides discounts of up to 60 percent on dental care procedures so consumer can better manage their health care costs and save.

About Camp + King
Camp + King is a Havas-aligned creative boutique located in San Francisco and launched by Roger Camp and Jamie King in February 2011. Our clients include Capital One, Old Navy and Zoosk. More details are at http://www.camp-king.com.

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Steve Sapka
Camp + King
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