Important Elements of a Patient Newsletter Recently Revealed by a Practice Marketing Expert

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Nitin Chhoda, an expert in marketing private practices has revealed the essential elements in having a patient newsletter and maximize its uses as the best marketing tool.

Instant Dental Newsletter

Sample of an Instant Dental Newsletter

Chhoda found that a patient newsletter is one of the most cost effective means of retaining existing patients and attracting new clients.

“The most economical and easiest way to get the attention of patients and generate referrals of new clients is to have a regular newsletter. It provides a huge boost in credibility,” Chhoda says.
However, there are certain elements that should always be considered when creating newsletter in order to reach many patients as much as possible.

Having the right and truthful content is important. It should always have timely and relevant information. One of the ways in doing so is by creating theme articles to specific months or seasons and the availability of special offers. The content should be presented in an authoritative way but at the same time, it should be a friendly and non-aggressive one.

The schedule of delivery of newsletters should always be at the right time, neither too early nor too late. It should be delivered in a way that doesn’t annoy or nag patients.

Chhoda says for the best results, dentists should ensure that their patient newsletter reaches clients on Monday. Patients are most likely to check their mail, messages and emails on Monday, allowing the dentist’s message to remain on their minds throughout the week.

Chhoda found that a patient newsletter is one of the most cost effective means of retaining existing patients and attracting new clients. It helps dentists build a rapport with patients, inform them of the practice’s special services and establishes dentists as authorities in their field.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.

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