Denville, NJ (PRWEB) September 25, 2012
“Hiring someone at a lesser pay rate may seem like a good fiscal decision, but it’s a move that can backfire, costing patients and return business. It is vital, especially in this fast changing world, that practices employ the best personnel that also act as patient magnets,” said Chhoda.
According to his latest blog post, Chhoda said that patients who trust their dentist’s abilities are very important. However, having a very approachable and friendly staff is also essential. They should establish a rapport with patients. Practices that always take note of that will be more successful and will continuously attract new patients and retain existing ones especially this year. Chhoda offers the following strategies when it comes to recruiting staff.
Part Time or Full Time
An effective dentist marketing strategy, http://www.youtube.com/addnewpatients, in order to attract the desired assistants is to advertise for a part-time employee when looking for full-time professionals. Those that respond are likely to have full-time jobs already - they're simply seeking a few extra hours to supplement their income. That strategy is sound and reflects Bureau of Labor Statistics figures that show 35 percent of dental assistants worked part-time, often in more than one office.
Hiring someone for internships provides valuable experience to those who are just starting out in the profession and give dentists the opportunity to observe interns in action. Employment can be offered to the best, brightest and most enthusiastic.
Look Outside Locality
Almost all dentists are looking for professionals in their area alone. Chhoda advises to seek further afield to provide a wider pool of candidates. For successful recruitment, the position must appear unique, attractive and better than other offers. To assist in that kind of endeavor, he suggests utilizing a dental newsletter for professional communications.
Having assistants and staff the can quickly bond with patients will make the office a desirable place to visit. Personable, enthusiastic staff plays an integral part in retaining patients and attracting new clients for success in any economy.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.