Worldwide Deodorant Sales to Total US$10.5 Billion By 2010, According to a New Report by Global Industry Analysts, Inc.

Share Article

An expanding population coupled with the growing affluence of consumers across the world is pushing up the sales of personal care products such as deodorants, among both men and women. Although developed markets such as the United States and Europe are currently witnessing mature conditions, developing regions of the world offer new growth opportunities for personal care product manufacturers.

Deodorants: A Global Strategic Business Report

The worldwide deodorants market is expected to witness steady growth through the forecast period and reach US$10.5 billion in sales by 2010 according to a new report by Global Industry Analysts, Inc.

Deodorant sales in the developed regions of the world such as the US and Western Europe have reached saturation. As a result, growth would be driven by the advent of innovative formulations such as natural products and gender-specific formulations, coupled with distinct packaging and enhanced advertising. On the other hand, expanding population and rising levels of disposable incomes among consumers in Latin America and Asia-Pacific regions would contributed to enhanced deodorant sales.

Demographic factors such as gender and age are emerging as key factors for deodorant manufacturers across the world. Through segmentation strategy, manufacturers offer products that are meant for specific male and female requirements. Although women have been traditional users of deodorant products, the increased emphasis on personal grooming, hygiene and appearance among male consumers has allowed manufacturers to benefit from the growth opportunities in the relatively nascent segment. Additionally, manufacturers are focusing on other consumer categories such as young adults and teenagers, as part of their efforts to push up deodorant sales.

The worldwide deodorants market is characterized by intense competition with few players holding a major share of the market. Major players in the market include Unilever, Procter & Gamble, Henkel/Dial, Church & Dwight, Beiersdorf AG, and Colgate-Palmolive Company. To survive in such an intensely competitive marketplace, deodorant manufacturers are offering innovative products such as deodorants with anti-white marks technology and skin-friendly deodorants. Further, value-added products such as deodorants with moisturizing feature and deodorants with hair growth retardant capabilities not only push up the sales volume but also ensure enhanced revenues due to their higher prices.

Europe represents the leading deodorants market, with sales estimated at over US$4 billion for 2007, as stated by Global Industry Analysts, Inc. However, Asia-Pacific is set to drive global deodorant sales, increasing at a compounded annual growth rate (CAGR) of 5.4% for the next few years. In the United States, Stick & Solid Deodorants market is projected to dominate with more than 50% share by 2010. On the other hand, spray deodorants continue to dominate the market in Asia-Pacific. spray deodorants market in Asia-Pacific is projected to reach US$984 million by 2015.

The report titled "Deodorants: A Global Strategic Business Report" published by Global Industry Analysts, Inc., offers a comprehensive analysis of the industry structure, market drivers, issues, trends and competition. The study analyzes recent past, current and future market data and analytics over the period 2001-2010, historical data (1995-2000) and long term projections (2011-2015) for regions such as the United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World.

The report discusses key players in the global and regional deodorants market including Beiersdorf AG, Church & Dwight Co., Inc., Colgate-Palmolive Company, Henkel KgaA, Kao Corporation, Lion Corporation, Procter & Gamble Company, Sara Lee Corporation, and The Unilever Group, among others.

For more details about this research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press @
Web Site


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Public Relations
Visit website