Global Deodorants Market to Reach US$12.6 Billion by 2015, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on deodorants markets. The global market for deodorants is forecast to reach US$12.6 billion by the year 2015. Factors including novel product formats, introduction of technologically advanced products, and rising demand for gender-specific products are expected to fuel market growth.

Deodorants: A Global Strategic Business Report

The world market for deodorants registered growth during the years 2008 and 2009, albeit at a slower rate than in previous years. With the recovery from the financial crisis in 2010, the market is projected to post healthy growth in the coming years driven by manufacturers increased focus on delivering technologically advanced products in various novel product formats. In addition, rising demand for gender-specific products is expected to enhance market prospects. Further, growing population, increasing awareness and rise in disposable incomes among consumers in developing regions including Asia-Pacific and Latin America would contribute to enhanced deodorant sales.

Deodorants is a matured market in developed regions such as the US and Europe. In these markets, delivery of innovative products and an improved product mix play a vital role for manufacturers to increase their revenues. Producers are more or less compelled to offer innovative products that deliver quick, effective protection against odor and wetness. Deodorant producers have sought to generate sales growth by relying on product introductions on a continuous basis as well as product line extensions. Technologically advanced formulations and applications empower manufacturers to provide more innovative products that in turn attract deodorant customers.

Europe represents the largest regional market for deodorants worldwide, as stated by the new market research report on Deodorants. Europe along with the US collectively account for a major share of the global deodorants sales. Demand for deodorants in Europe as well as the US reported a moderate drop during 2009 because of economic slowdown that forced consumers to cut down spending on certain avoidable products such as deodorants. Asia-Pacific is poised to demonstrate the fastest growing market for deodorants with sales projected to grow at a compounded annual rate of 4.6% over the analysis period. Spray Deodorants category that includes aerosol sprays, non-aerosol sprays, and squeeze-bottle sprays constitutes the largest as well as fastest growing product segment of deodorants in the world. Stick & Solid Deodorants category represents the second major deodorants product segment.

The personal care category is witnessing a strong growth trend as a result of the increasing focus of men towards grooming, hygiene and appearance. Male oriented products are growing briskly, surpassing the hitherto women dominated cosmetics and personal care market. With regard to fragrances, men choose deodorants over the luxurious perfumes preferred by females. This has provided a definite impetus to the overall sales of deodorants. Another major trend in the deodorants market includes the shift towards more natural products. The increase in awareness about the benefits of natural products, led to a rise in demand for deodorants using herbs and botanicals. Botanical ingredients such as cucumber, aloe vera, lemongrass, and green tea are increasingly being used in deodorants to lure health-conscious individuals.

Major players profiled in the report include Beiersdorf AG, Church & Dwight Co. Inc., Colgate-Palmolive Company, Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Procter & Gamble Company, Revlon Incorporated, and The Unilever Group.

The research report titled “Deodorants: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the deodorants markets, current market trends, competitive scenario, key growth drivers, product overview, recent product introductions, recent industry activity, and profiles of major/niche global as well as regional market participants. The report provides annual sales estimates and projections for deodorants market for the years 2007 through 2015 for the following geographic markets – US, Canada, Japan, Europe, Asia-Pacific, Middle East, Latin America, and Rest of World. Key product segments analyzed include Stick & Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and Other Deodorants (Creams, Gels and Wipes). Also, a seven-year (2000-2006) historic analysis is provided for additional perspective.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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