Sees Huge Increase in Demand for Breeders Cup Tickets and Travel Packages

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With the Breeders Cup returning to Louisville this weekend, reports double the demand for tickets and accommodations since the Breeders Cup was last there in 2006.

Zenyatta brings an added level of excitement to Breeders Cup 2010

This year, however, with just a few days before the 2010 Breeders Cup,’s sales have doubled what was recorded in 2006.

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RSS,, a Louisville area travel and tourism company that specializes in providing all-inclusive packages and premier seating to thoroughbred racing events, announces it has seen a big demand for travel packages and quality seating since the Breeders Cup has returned to Louisville.

“When the Breeders Cup was here in Louisville the last time, demand was high and business was very good for us,” says Doug Dearen, owner of “Our Breeders Cup volume really dipped in 2007 when it was held in New Jersey and also in 2008 and 2009 when it was in California. This year, however, with just a few days before the 2010 Breeders Cup,’s sales have doubled what was recorded in 2006.

“One big reason for the increase in demand is Zenyatta,” says Dearen. “Everyone wants to see a super horse and she is on everyone’s mind.” The thoroughbred mare who remains undefeated in 19 starts -- twice in the Breeders' Cup -- is a favorite in this weekend’s race. Dearen says that 2010 could be one of the best Breeders Cups in recent memory and will no doubt add to the rich horse racing history that is associated Churchill Downs.

Dearen adds, with the demand for the Breeders Cup being so good, they’re anticipating the demand for the Kentucky Derby will be through the roof. Typically, the demand for Kentucky Derby packages surpasses that of Breeders Cup by eight-to-10 times. The Derby is only six months away, coming up May 6th and 7th., being a local Louisville area travel company, is the recognized leader in all-inclusive Kentucky Derby Travel Packages and preferred Kentucky Derby/Oaks Seating. promises that if consumers buy their Derby tickets from them, they will assist with any other aspect of visitors’ Derby travel plans at no additional charge, including hotels, restaurants, parking, sightseeing etc. Kentucky Derby tickets can be purchased online or consumers can talk directly to’s knowledgeable staff by calling toll free, 866-337-2926.

Doug Dearen    

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