Save Wave Energy, an Energy Consulting and Brokerage Firm, Hire Mak & Ger to Inform Consumers about State Specific Deregulated Energy and Electricity Options

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Save Wave Energy contracts Mak & Ger to create a unique social listening campaign to increase demand among commercial businesses in deregulated energy states who are seeking alternative energy solutions

Save Wave Energy

With the success of their energy consulting in Illinois, Save Wave Energy was presented with additional opportunities across other deregulated states in the Midwest, and East Coast.

Save Wave Energy, a Midwest leader in energy solutions has recently contracted Mak & Ger, the Social Listening Agency, to help spearhead their 2013 deregulated energy marketing initiative.

With their unique approach that combines simplicity and proficiency, Save Wave Energy, guides businesses in their electricity and natural gas purchases to achieve their performance and budget objectives.

Founded in 2008, Save Wave Energy began as an energy-consulting firm, and rapidly began taking on projects in the energy efficiency space across the state of Illinois.

With the success of their energy consulting in Illinois, Save Wave Energy was presented with additional opportunities across other deregulated states in the Midwest, and East Coast. Current deregulated energy states that have available coverage for both electricity and gas options include: Illinois, Ohio, Michigan, Pennsylvania, New York, New Jersey, Maryland, Massachusetts and Delaware.

Save Wave Energy thus felt the time was right to hire a new marketing agency to make other regional business more aware of their energy consulting and brokerage services.

Enter Mak & Ger. A New York based marketing agency that specializes in a unique social listening process. When Brandon Gerson, the CMO of Mak & Ger, was asked why Save Wave Energy had selected Mak & Ger over the competition he proudly touted the company's ability to identify new business opportunities. "By utilizing a myriad of digital marketing tactics from SEO to Social Media Marketing, we allow the consumer to speak to us via their behavior. By listening to what potential customers tell us via their digital behavior, we then turn that into marketing strategies that get results.”

Mak & Ger have wasted no time and have already begun making an impact. As this release is being typed, Save Wave Energy is preparing a proposal for a potential client that has just connected with as a result of Mak & Ger’s unique marketing capabilities.

However, Gerson is not complacent, knowing that there is the potential to help many other companies improve the way they consume energy. “This is only the beginning and from our perspective the opportunities are virtually limitless. We expect to provide many businesses the opportunity to partner with Save Wave Energy, and increase the percentage of American businesses that actively consider where they are procuring their energy. We will regularly share our progress via twitter and inform the public how we're doing our part to help Americans consider how we are consuming our limited natural resources."

Mak & Ger is a digital marketing agency that focuses on driving new business leads for their clients. Through their unique process of social listening, they use a combination of data from search, social media and analytics to help them understand customer behavior that results in a conversion. A conversion is the process of turning a stranger into friend and a friend into a customer.

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Michelle Appel Kern
Mak&Ger
646 837 6706
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