Derek Farley Public Relations, LLC Retained by Your Flex Appeal to Provide Public Relations and Sales Strategy

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Your Flex Appeal, a private fitness facility, has retained Derek Farley Public Relations, LLC (DFPR) to provide ongoing public relations and strategy counsel.

Derek Farley Public Relations (DFPR) ( announced today that it has been retained by Your Flex Appeal ( to provide public relations and sales strategy.

Your Flex Appeal, owned and operated by fitness expert and author Brad Cain, is a private facility specializing in personal and small group fitness training.

Cain said the decision to retain DFPR followed his attending DFPR’s June seminar “Why Your Business Needs PR”.

“The seminar made a believer out of me. It taught me that the time to have a PR strategy is when you are growing, not after you’ve grown. Then it’s likely too late,” said Cain. “I put into practice some of the techniques I learned at the seminar and Your Flex Appeal experienced a 40% increase in memberships in the following month. DFPR taught me that PR can translate into sales and my business has benefited greatly from their counsel. I made the decision to retain DFPR moving forward as a result.”

“We are thrilled to represent Your Flex Appeal,” said DFPR Principal Derek Farley. “Like DFPR, Your Flex Appeal is trying to take a proven concept to a larger audience. Cain has a vision and we are excited to be the vehicle to take their business to the next level.”

Derek Farley Public Relations, LLC is strategic public relations firm specializing in news management, media relations, publicity and strategy. DFPR is based in Charlotte, North Carolina with headquarters at Ballantyne One. DFPR currently serves clients in Charlotte, Dallas and Denver. For more information, visit or visit the DFPR blog:

CONTACT: Derek Farley, Principal, DFPR, 704-926-6582, office, 704-941-7353, cell

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