San Francisco, CA (PRWEB) November 26, 2012
Minted, the global design community and e-commerce site, today announced Julep (http://www.minted.com/julep), a lifestyle blog dedicated to helping the busy, design-savvy woman create beauty all around her. Julep content is created by prominent lifestyle bloggers and Minted’s community of independent designers, artists, and stylists.
"Julep continues Minted’s innovation in crowd-sourcing, looking outside of our company to discover and celebrate the world’s best design," said Mariam Naficy, CEO of Minted. "Julep will be a design destination of its own, not a marketing tool for the company. We invite bloggers, customers, stylists, and designers to contribute to Julep and share their design inspiration."
"Julep will celebrate the small, thoughtful details of life," said Liz Stanley, who was named Managing Editor of Julep. "Julep will make the dreamy handcrafted projects that are so popular on Pinterest accessible to the regular, busy woman by combining store-bought and handmade." Stanley is the founder and editor of the popular craft and style blog, Say Yes to Hoboken. Her work on Say Yes to Hoboken has been featured by Martha Stewart, Real Simple, Parents Magazine, and the Huffington Post.
"I love how Julep helps readers find simple, practical ways to surround themselves with beautiful design," said Bri Emery, who led the design and development of Julep. Emery is founder and editor of Designlovefest and founder of Blogshop, a globetrotting series of design workshops for bloggers.
Julep’s contributors will include:
- Jenny Blatt of Hank and Hunt
- Melanie Blodgett of You Are my Fav
- Meta Coleman of One Small Mushroom
- Alison Faulkner of The Alison Show
- Victoria Hudgins of A Subtle Revelry
- Rachael Smith of Penelope and Pip
- Victoria Smith of SF Girl by Bay
- Liz Stanley of Say Yes to Hoboken
Julep is now available at: http://www.minted.com/julep
Minted is a design community and e-commerce site, crowd-sourcing graphic designs and content from a global design community and selling those as premium printed products focused on the $10 billion stationery market, the $48 billion wall art market, and the $7 billion party decor market. Investors include Benchmark Capital, Menlo Ventures, IDG Ventures SF, Yahoo! CEO Marissa Mayer, and Yelp CEO Jeremy Stoppelman.
All designs featured on Minted are crowd-sourced through design competitions and curated by the community. The company holds ongoing competitions, giving designers and artists the opportunity to submit their work. Those voted to the top are sold on the site. Designers earn cash prizes and commissions on all their sales.
Since its launch in 2008, Minted has radically transformed what consumers expect in holiday cards, party decor, art prints, wedding invitations, save the dates, birth announcements, business cards, and other personal stationery. Minted's fresh, unique designs have been featured on The Today Show and The Early Show, and in Real Simple, Town & Country, InStyle, Glamour, Food & Wine, and other major national magazines.